WB7, a popular betting platform in Asia, has signed a multi-year contract extension with Dutch football club PSV Eindhoven in September 2021. The new agreement is a multi-year contract extension and will see the betting company continue to provide its services as the sponsor of the football team for at least another three years.
The renewed partnership means that all of PSV’s home games will show the logo of WB7 on shirts and advertising boards around stadium Philips Stadion. It also includes branding on the front of player’s shirts and live streams of all of the games played by the team through their live TV platform. In addition to this, WB7 has pledged to use their branding in all communication activities concerning the club to be seen by millions of viewers across Asia and Europe.
This is not a decision that was taken lightly by either party. It took over two months of negotiations before they settled on this new deal. It’s clear that both parties are excited about this agreement.
PSV’s General Manager, Toon Gerbrands, expressed his delight at continuing the relationship with WB7, saying, “The team is ecstatic for another year of partnership and support with a sports betting site, especially in these trying times.” This deal is the latest in a series of contracts between WB7 and European football clubs who are looking to find sponsorships outside Europe as companies continue to pull back advertising campaigns from international games due to the COVID-19 crisis.
According to WB7’s Media Director, Kelvin Ho,” We are committed to building long term partnerships through our sports sponsorships.” He continued that they’re excited about working with the team to build upon their current successes and expand into international markets.
The agreement is for an undisclosed amount and will run through the end of 2024. This is not WB7’s first venture into sports, but it does mark their largest investment in this industry to date. They hope that the partnership will help them take advantage of new opportunities in Europe and Asia while also giving PSV access to more markets worldwide.